Brendan Rodgers has put titles firmly in Liverpool s focus after bringing UEFA Champions League football back to Anfield.
The Merseyside club came agonisingly close to winning the Premier League last term only for a late slump in form to hand the initiative to Manchester City.
After taking Liverpool from a seventh-place finish in his first season up to second 12 months later, Rodgers is now seeking a tangible reward for the improvements made on the pitch.
Our expectancy this season is to win a trophy, he said. That is what we ll be looking to achieve this year.
My focus when I signed my first contract was purely to get us into the Champions League because we felt that d put the club back where it belonged at that level and give us greater resources as a football club. We ve achieved that goal.
Now, as the philosophy is starting to become defined in the team, the next goal is for us to win a trophy.
The most important thing for me as a coach is continuous improvement. It s very important that on the back of a good season where we arrived in the top four and just missed out on the title, we can go and push on again.
Success for us is a moving target we ve got to keep moving, keep stretching ourselves and the expectancy of Liverpool is to win. That s what we ll look to do this season.
Liverpool have 18 top-flight titles, seven FA Cups and five top European crowns to their name, last winning silverware in 2012 s League Cup, sealing a record-extending eighth triumph in the competition.